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Tidal Unveils ‘Discovery’ Platform to Showcase Emerging Artists

Tidal, the high-quality streaming service recently relaunched by Jay Z and other big-name musicians, announced a new Discovery section designed to showcase and promote music uploaded by young, budding artists.

According to a press release, the primary aim of Tidal Discovery will be to help new artists reach larger audiences by offering subscribers monthly playlists and other exclusives. The streaming service also plans to host a series of Discovery concerts across the country that will feature some of the top artists streaming on the new section.

Through a partnership with digital distributors Phonofile and Record Union, Discovery will also allow musicians to release their music directly through Tidal à la Bandcamp or Soundcloud. Musicians will be able to select their preferred royalty structure, but they will also be required to sign a contract in order to be eligible.

According to The Hollywood Reporter, Discovery is one of three Tidal initiatives — along with Tidal X and Tidal Rising — designed to not only highlight up-and-coming artists, but foster more direct relationships between musicians and fans.

Through Tidal X, for instance, Jack White’s intimate North Dakota concert was streamed live on the service, while subscribers were automatically entered for a chance to win free tickets. Going forward, Tidal X will also hold concerts that book burgeoning musicians alongside marquee names.

Rising is somewhat similar to Discovery, though it will use both Tidal’s financial and star power to help promote emerging artists who have already cultivated a strong fan base. As Tidal’s chief investment officer Vania Schlogel pointed out, this could include spending production and marketing dollars on a Tidal X concert or fostering a mentorship between a young musician and an established artist.

Schlogel went on to admit that these programs, and Tidal’s overall dedication to promoting new talent, should have been more heavily stressed upon its relaunch. The star-studded rollout drew heavy criticism, with many claiming it would only bolster the music industry’s one percent.

“It’s their voices that really matter in this,” Schlogel told THR of the young artists she hopes will benefit from Tidal’s reach and artist-friendly royalty structure. “If their voices aren’t in positive support of this, then we have failed. I genuinely mean that.”

PUMA Spring/Summer 2015 “Match 74″

This summer PUMA is primed to reintroduce a handful of tennis styles. Updated to reflect the modern sneaker landscape while also respecting and elevating authentic styles from PUMA’s cataolog, the first inclusion into this new program is the Match 74. Panels that were originally added to prevent players slipping on court now feature bold hits of premium suede. The updated shoe also features a full-grain leather upper with a retro nubuck mudguard. Bringing names like Boris Becker of German tennis fame back into the limelight, watch for more news from PUMA coming soon.

The post PUMA Spring/Summer 2015 “Match 74″ appeared first on Highsnobiety.

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Snob Essentials Ecommerce Launch: 25% Off!

Snob Essentials Ecommerce Launch

Big news: We’ve launched our ecommerce site! To celebrate, we’re offering 25% off now through the end of May when you use the code snobfriends at checkout.

Read the full post Snob Essentials Ecommerce Launch: 25% Off! which appeared first on Snob Essentials.

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2016 Honda HR-V [w/video]

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The compact CUV party is getting hot, and Honda’s 2016 HR-V wants in on the fun. We give the Fit-based crossover a full test in Miami.

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2016 Honda HR-V [w/video] originally appeared on Autoblog on Thu, 30 Apr 2015 14:58:00 EST. Please see our terms for use of feeds.

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CrossFit Trainer Will Lanier Takes Edge Against Cancer


Recently, Will Lanier was diagnosed with colorecrtal cancer, the painful symptoms of which he’d been feeling for years.

“Having suffered for more than nine years leading up to the cancer diagnosis, getting a name for it was almost a relief,” he says. “Having said that, cancer is a serious disease, and I didn’t take it lightly, but I finally had a solution for the suffering.” That answer was surgery, to remove the cancer before it spread.

Now cancer-free, the CrossFit coach and general manager of Brick New York will have to hit the weights again after months of recovery. “It feels great to be back,” he says. “I’m excited about the journey. I get to restart my training. In 2010, I was starting from zero. Now in 2015, I’m in a restart.”

He started training CrossFit in 2010, when he still lived in Texas. After moving to New York City, he joined Brick New York, a “box.” His enthusiasm for CrossFit was infectious, and a few weeks in, Brick asked if he’d like to become a coach. he immediatedly said yes. Through the support of the CrossFit community during his fight with cancer, Lanier has learned the importance of fighting. “Positivity comes from the fight. The fight keeps you in the moment, and when you’re finished, it’s the fight that makes you proud and it’s the fight that brings you back the next day.”


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