SoftBank dropped a $100 million investment in a smartphone startup founded by the creator of Google’s Android software, partly because of the Japanese investor’s relationship with Apple. All images and written content is property of the listed RSS FEED if you would like more on this story and images please click the listed feed. http://www.wsj.com/xml/rss/3_7014.xml
At a House Intelligence Committee hearing Monday morning, FBI Director James Comey said there was no evidence to support President Trump’s claim that former President Barack Obama wiretapped his campaign. “With respect to the president’s tweets about alleged wiretapping directed at him by the prior administration, I have no information that supports those tweets,” Comey said. “And we have looked carefully inside the FBI.
20 March 2017
Social followers won’t share it if it isn’t ‘PG’, study suggests
Academic experts find it’s not your social audience you have to please, it’s their parents
Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their online campaigns, or risk falling engagement, according to new research led by University of Edinburgh Business School.
When promoting brands with risqué or challenging connotations that may be viewed as undesirable by or cause offence to certain members of their Facebook followers’ audience, including parents or employers, marketers need to think twice about asking followers to ‘share’, ‘like’ or ‘sign up’.
Researchers from University of Edinburgh Business School, and Universities of Bath and Birmingham surveyed 400 Facebook users. They found 25% would be extremely worried about their employer or parents seeing them ‘share’ or ‘like’ a sexually suggestive Durex ad. 75% said they would be very unlikely to ‘share’ the ad or ‘like’ the brand’s Facebook page.
In comparison, less than 1% of those asked said they would be extremely worried about their employer or parent ‘share’ or ‘like’ a Coca Cola ad, which carried more neutral messaging
The research suggests social media users’ wiliness to engage with provocative content can be affected by their relationship with people in their diverse network they feel they have to portray a positive image to.
It also has implications for Facebook’s sight designers aiming to maximise brand engagement, who may need to consider new privacy settings or options for ‘secret likes’.
Dr. Ben Marder, Lecturer in Marketing at University of Edinburgh Business School led the study. He said: “We know how people present themselves online can be very important to them, and largely determined by the social media friends they have.”
“In the same way they might avoid pictures of them appearing drunk, or posting offensive comments for fear of being embarrassed or judged by their bosses or grans, Facebook users are also less likely to ‘like’ or ‘share’ brand content that could cause offence.
“Social media provides a novel environment for showing off brand connections. But whereas in real life people carefully select which brand are best to show off their appreciation for and to whom, on social media everyone can see what you ‘like’ at once”.
For more information or to speak to Dr. Marder, please contact Stephanie Mullins at BlueSky PR on email@example.com or call +44 (0)1582 790 706. All images and written content is property of the listed RSS FEED if you would like more on this story and images please click the listed feed. http://www.responsesource.com/rssfeeds/feed.php?t=p&cat=Business
Vodafone said it would merge its Indian business with a local rival, a move that would create India’s largest wireless company and could strengthen the British telecommunication giant’s standing in a cutthroat market. All images and written content is property of the listed RSS FEED if you would like more on this story and images please click the listed feed. http://www.wsj.com/xml/rss/3_7014.xml
ABB’s forthcoming bakeries-focused Switch to Robots seminar (http://bit.ly/S2RBakery) will explain how ongoing developments in robot technology are opening up new possibilities for transforming productivity and efficiency in baking applications.
Taking place at ABB’s Solutions Centre in Milton Keynes on Wednesday 26th April 2017, the event will show how robots can bring a range of benefits including enhanced flexibility to handle multiple products, reduced wastage and increased yields.
Specifically designed for those with little or no experience of robotic automation, the seminar provides a step-by-step guide to introducing robotic automation to the factory floor. All aspects are covered, including how to tell whether a robot could be beneficial, how to design a robotic installation, where to get help and how to make a financial case for an investment.
Real-life examples of bakeries that are using robotic automation are also included, showing how modern robots are handling a growing range of tasks, from picking, packing and palletising through to slicing and decorating baked goods.
There will also be a hands-on workshop session in ABB’s training centre, providing the opportunity to see and use some of the latest robot technology, as well as a demonstration of ABB’s RobotStudio offline programming software, which enables complete robot cells to be developed in a simulated environment without disrupting actual production.
“Misconceptions about the cost, flexibility and complexity of robots are stopping many small to medium UK bakery companies from realising their true potential,” says Mike Wilson, General Industry Sales Manager for ABB Robotics in the UK and Ireland.
“One area where they could really be benefitting is in wastage reduction. The Waste and Resources Action Programme estimated that over 90,000 tonnes of avoidable waste were generated by the bakery, cake and cereals sector in 2014/15. This presents scope for massive potential savings, savings which robots have already been proved to be able to deliver for bakeries around the world.”
“Our Switch to Robots event will help bakery businesses to easily identify whether a robot could be beneficial and explain the steps they need to take in specifying and installing the best solution for their requirements.”
To book your place, please email firstname.lastname@example.org or call 01908 350300, ref. ‘Switch to robots seminar – bakery’ or visit http://bit.ly/S2RBakery. All images and written content is property of the listed RSS FEED if you would like more on this story and images please click the listed feed. http://www.responsesource.com/rssfeeds/feed.php?t=p&cat=Business
ODSNet offers CDA clients improved user journeys, simplified payments, advanced product filtering & promotions in an affordable, integrated solution
Guildford, UK, March 20, 2017– ODS UK, creators of ODSNet™, the B2B eCommerce platform for SAP Business One and Sage, has announced a strategic partnership with internet marketing agency CDA, a fast-growing B2B and B2C web solutions provider. CDA is already using ODSNet to deliver rich new e-commerce functionality for five businesses in the Sandhurst Group of automotive supply companies.
Stuart Alldis, founder and MD of CDA, based in Hitchin, Hertfordshire, entered into discussions with ODS last autumn at eCommerce Expo at London’s Olympia. “We help companies with e-commerce and marketing, and when we met ODS it was obvious they were a natural fit,” he says.
Stuart started his web agency three years ago, out of frustration that other web and marketing agencies were more focused on selling their products than delivering what clients needed.
“ODS shares our philosophy around not reinventing the wheel, but using best practice to deliver optimum functionality and best value for money,” he adds. “They bring the engine and chassis, and we build the rest of the car, and the result for the client – and their customers – is a smoother journey.”
Joining forces with ODS means CDA can offer clients an alternative to Magento, the popular open source web platform. “Although we do a lot of work with Magento, it is a standalone solution. ODSNet integrates right through, talking to everything from Sage at the back end to labels being printed,” Stuart notes. “To achieve that with Magento, you need plug-ins and for some solutions custom code.”
At Sandhurst, which runs a range of businesses providing automotive supplies, CDA in partnership with ODS is providing a feature-rich, end-to-end e-commerce solution across five different operations and web sites, that will simplify user journeys. The new, improved web experience will provide more sophisticated product filtering, processing payments within the web site, targeted recommendations, relevant promotions, and multi-buy discounts.
“The rich features and seamless integration CDA and ODS can offer will appeal to any B2B or B2C supplier looking to drive more organic traffic to their web sites, improve sales automation and increase order values,” Stuart says.
“We believe this partnership could be very, very powerful. Together we can go into e-commerce companies who want to take things to the next level, and let them benefit from our wide experience, confident that we’ll provide the best possible solution whatever the platform. We see ourselves as more of a team than an agency. We’re on our customers’ side.
Commenting on the CDA partnership, David Bristow, sales director at ODS, says,
“It’s exciting that CDA has seen the potential of ODSNet, especially given their existing commitment to Magento. They understand the alternative we’re offering, because of our inherent integration with popular ERP systems, which makes it much easier for companies to handle Internet orders, and manage products and promotions. We look forward to the new opportunities this alliance will bring.”
On Demand Solutions (ODS) is the company behind ODSNet™ an end-to-end B2B e-Commerce platform for SAP Business One and Sage. ODSNet helps wholesalers, distributors and manufacturers get their businesses online, quickly and painlessly.
The company founders have formidable, proven credentials in supply chain, accounting, ERP and fulfilment, and have applied this heritage and know-how to delivering a world-class, powerful and deeply integrated, multi-channel B2B e-Commerce platform.
ODS is passionate about helping companies change the way they sell and has developed a rich B2B platform that seamlessly delivers a multichannel e-Commerce portal without the need for third-party integrations, connectors or add ons. This end-to-end approach has helped countless organisations like Swift Electrical, American Wholesale, Armstrong Richardson and Sandhurst get their trade customers online quickly. These companies enjoy a functionally rich, consistent e-Commerce portal without any of the systems integration nightmares often associated with e-Commerce projects. More at www.odsuk.net or on Twitter @ODS_UK. All images and written content is property of the listed RSS FEED if you would like more on this story and images please click the listed feed. http://www.responsesource.com/rssfeeds/feed.php?t=p&cat=Business