New Balance Taps BEAMS for Premium 998 Collaboration

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Brand: New Balance, BEAMS

Model: 998

Key Features: Suede and mesh upper, reflective 3M accents, co-branded footbeds, “BOSTON” and “TOKYO” embroidery on the heels.

Release Date: March 31, 2017

Price: As for now, no price details have been disclosed.

Availability: The BEAMS x New Balance 998 is due to arrive in Japan later this month.

Editor’s Notes: Japan’s BEAMS has joined with New Balance for a special bespoke take on the 998, made in the U.S. The co-branded sneaker boasts premium construction, with nods to both Boston and Tokyo being appropriately implemented.

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